About Nami Swim Edit
Independent swimwear analysis and insights from Tokyo
Our Story
Founded in Tokyo in 2020, Nami Swim Edit emerged from a simple observation: Japan's swimwear market offered incredible diversity and quality, yet international consumers often struggled to navigate sizing, styles, and brands effectively.
What started as a passion project by swimwear enthusiasts has evolved into a resource for swimwear reviews, fit guides, and trend analysis. Today, we serve readers worldwide while maintaining our commitment to honest, detailed assessments.
Our team of fit specialists and fashion analysts work with Japanese brands, test products across diverse body types, and share the insights we gather. We've learned about the nuances of Japanese sizing systems and the cultural preferences that shape design decisions.
Based in Tokyo's vibrant Suginami district, we're well-positioned to observe emerging trends, discover new brands, and maintain relationships with manufacturers and retailers across Japan's fashion landscape.
Connecting Cultures Through Fit Knowledge
We believe everyone deserves access to information about swimwear that might work well for them. Our mission is to share knowledge about Japan's swimwear craftsmanship with global consumers interested in quality, style, and fit information.
Through testing, honest reviews, and sharing our observations, we aim to help you learn about swimwear options that might suit your body type and style preferences. We're committed to transparency in our affiliate partnerships and maintaining the trust our community has placed in us.
Beyond individual consumers, we provide boutique owners and retailers with insights about sizing trends, fabric performance, and customer preferences we've observed. Our goal is to share knowledge that might improve the swimwear shopping experience.
Market Knowledge & Cultural Context
With over five years of focus on the Japanese swimwear market, our team has developed insights into this unique market. We've learned about the nuances of Japanese sizing systems, cultural preferences that shape design decisions, and quality standards that characterize these brands.
Our testing process includes fit assessments across multiple body types, fabric durability observations, and real-world performance evaluations. We track seasonal trends, monitor pricing across retailers, and maintain relationships with brands to share current information.
This market knowledge, combined with our commitment to honest reporting, has made us a resource for swimwear enthusiasts, fashion professionals, and retailers interested in the Japanese market.
500+ Brands Covered
Extensive coverage of Japan's swimwear landscape
10,000+ Products Tested
Hands-on testing across diverse body types
5 Years Experience
Experience in Japanese fashion market